PowerPoint Presentation
Week 3 :
Trademarks and Patents
Assignment
to be Handed In Before Class
Hand in a paragraph description
of both your proposed Research
Paper topic and Class
Project.
Theme
of Lecture
I. Intellectual Property and Technology
(continued)
A) Trademarks and Technology
Trademarks represent a
valuable intangible asset. Speculators once registered valuable trademarks as
domain names hoping the trademark owner would pay a lot more than the initial
registration fee. Unscrupulous web site operators draw visitors to their
site by placing popular trademarks within hidden code.
B) Business Method / Online Patents and Patent
Trolls
The Internet provides a new venue
for business method patents, leading to an explosion of Internet related patent
registrations. Some online business process patents are controversial, since
many "novel" Internet business methods may have existed
offline for many years prior to the Internet's inception. Should one company
have the ability to monopolize potentially obvious processes such as one click
shopping or online coupon fulfillment? Some companies have been able to thrive
solely on the basis of their patent portfolios without having produced an
actual product. Should such companies be able to enjoin others from using
infringing products in the marketplace rather than requiring a license?
Reading
Materials
Cases:
Zuccarini
Textbook (optional):
Chapter
Two: Staking a Claim in Cyberspace (Section 2.06).
Chapter
Two: Trademark Holder's Remedy Table (table 2.4 section 2.06[B]).
Chapter
Four: E-Commerce Related Patents (section 4.05 (skim)).
Additional Reading :
Pueblo.com
ICANN dispute.
Pueblo.net ICANN dispute.
I. Discussion Patents and Trademarks
The discussion focuses on online trademark issues, including domain
names and meta tags. We review the evolution of
domain name disputes, from traditional trademark remedies and the old NSI
domain name dispute resolution mechanism to the Anti-Cybersquatting
Consumer Protection Act and ICANN's arbitration of disputes.
We discuss patent law and examine the implications of Internet
related business method patents and recent significant cases that pit patent
'trolls' against major companies.
II. Use of Technology - "Whois, Meta-tags, LawLinks
We visit Network Solutions and other international whois
pages to view domain name registration information. We review other ways to track down
potential cybersquatters online. The class learns how to spot
meta-tags and hidden text within HTML. We spend some time visiting LawLink's web-site and exploring what it offers the
legal community.
Handout Materials PowerPoint Presentation
Week
4 : Privacy and Social Networking.
Assignments to be Handed in During Class
Outline detailing both your paper and project.
Theme of Lecture
Online privacy tests the balance between consumers' rights to protect
personal information and marketers who are trying to effectively target their
audience. As technology evolves, the availability of
personal data and the potential for intrusion increases. Spyware enables third
parties to extract data from an unknowing host.
Such information may be used for marketing or more insidious purposes
such as identity theft.
At work employees may be surprised to find they have little
protection against the boss prying into their online and e-mail
activities.
Facebook and
Twitter have eclipsed MySpace and other social networking sites and changed the
dynamics of friendships and other relationships. Significant privacy issues and
other legal concerns have emerged with these sites.
Reading Materials
Cases
Mclarenca
Councilman
Quon
Warshak
Sousa
Textbook (optional):
Chapter
Ten: E-mail and Net Usage Policies (section 10.01 (skim))
Chapter Ten: E-mail and Online Risks (Sections 10.02-10.03 (skim))
Chapter Five: Privacy in Cyberspace (section 5.07)
Chapter Five: EU Directive on Protection of Personal Data(5.07[D])
Chapter Eight: Internet Privacy (Section 8.03[D])
I. Discussion - Privacy Issues
We explore the contentious area of online privacy and examine some of the
technologies that are a blessing to marketers, yet a threat to online
anonymity. The class discusses spyware
and its implications.
II. Use of Technology - Doing
Legal Research on Net
During this session, students will be
introduced to various legal research materials. Additionally the class reviews spyware, e-mail, and online monitoring technologies.
Handout Materials PowerPoint Presentation
Week 5 :
Access to Technology: Americans with Disabilities Act, Computerized Voting,
Open Source Licenses , Distributed Computing, and Technology Tying.
Assignments to be Handed in During Class
Technological developments promising to transform our lives are not
always as enabling as they appear:
·
Fancy e-commerce sites often lack HTML tags assisting the visually impaired navigate the site;
·
Computerized voting machines were filled with promise now have security and
data integrity flaws existing with old technologies;
·
Open source licensed software provides access to a vast array of free software,
but if it is not distributed within the scope of the license, it can ‘infect’
commercial software with a very costly mistake;
·
Distributed computing gives users access to multiple processors, but can
also create legal troubles;
·
The efficiency of including a free media player with operating system software
or limiting a revolutionary wireless phone to one carrier must be balanced with
the antitrust concerns of ensuring an open and competitive market place
domestically and abroad;
I. The Internet
has revolutionized the way many of us work, play, and communicate. For the
millions of people who are visually impaired, however, the information
superhighway can be both a resource and a source of frustration. Some websites
are not navigable through the text to speech navigation software used by the
visually impaired.
II. Evolving technology has a lot of promise to
simplify the voting process, yet the results thus far are fraught with
challenges.
III. Open source software can provide essential
building blocks for programmers, but the use of such software is not completely
unrestricted. For those looking to create something new they are
interested in sharing with the open source community, it is an excellent
resource. For a company whose software inadvertently contains open source code,
the price can be substantial.
IV. Distributed computing, grid computing, and
cloud computing are synonyms for processing information through multiple
computers. This gives users access to tremendous processing
power. IBM, Google, Apple, and other companies have recently announced their
cloud computing initiatives. Early distributed computing experiments illustrated
several potential legal risks and new legal challenges may emerge as the
technology matures.
V. Among the allegations in the $600+ million
judgment against Microsoft in the EU was the fact that the Windows operating
system including Windows media player. Apple was criticized for limiting iPhone customers to just one carrier: AT&T.
Assignments to be
Handed in During Class
Reading Materials
Cases
Target V.
Sexton
Vernor V.
Autodesk
Textbook (optional):
Chapter
Four: Content licenses (section 4.02[J](6))
I. Discussion - Access to the
Internet
a. We review the Target case and watch a video to
see how a visually impaired woman uses e-mail and the Internet.
b. The class examines technology
used for voting and the various legal and technical challenges. We consider the intersection of the DMCA and voter's rights in the Diebold
case.
c. Open source software is an efficient method of freely
distributing content to other programmers, but it comes with some requirements
and restrictions. We discuss how to keep clients from falling
into an open source disaster with their software product.
d. Distributed computing is an efficient way to tackle complex computer
problems. We examine the promise of the technology and potential
legal pitfalls.
e. Tying or bundling multiple products or services is relatively common with
technology products. At what point does it cross the line into a
violation of antitrust laws?
Handout Materials PowerPoint Presentation
Week
6 : Advertising, Jurisdiction &
International Law.
Theme of Lecture
Online advertising is an inexpensive method of reaching a vast audience
of potential customers. Advertising on the Internet, however, may invite
the scrutiny of consumer protection agencies across the globe.
Familiar jurisdictional cases such as World Wide Volkswagen or International
Shoe did not anticipate the rise of electronic commerce.
Few activities can be more time consuming or expensive than being
required to appear in a distant court to defend your online activities. Yet
many companies enter cyberspace without considering the possibility of being
sued in a different state or even another country.
The class reviews online advertising and looks at Federal Trade
Commission guidelines for fair online advertising. Finally we review
attorney advertising online and discuss some of the ethical challenges of
advertising legal services on the Internet.
Reading Materials
Cases:
Ubid V. Godaddy
Aitken V. Communications Workers of America (focus on
jurisdiction)
Textbook (optional):
Chapter
Two: Advertising Your Products (Section 2.07)
Chapter
Seven: Two Paradigms of Personal Jurisdiction (Section 7.02)
Chapter
Seven: Cyber-Jurisdiction case (Section 7.03)
Chapter
Seven: Preventative Pointers and Guides (Section 7.04)
Discussion The class
reviews the basics of advertising law and jurisdiction related to
doing business online.
Handout Materials
Week 7 : Doing Business Online - E
Commerce.
Theme of Lecture
As quickly as the Internet has emerged as a viable sales channel, the
industry has gone through a dramatic evolution, leaving quite a few dot com
disasters in its wake. The myth of the new economy driven by something
other than profit has shattered. Still an Internet presence is a must for any
company. The federal electronic signature law and new privacy legislation have
helped remove barriers to e-commerce. When a company conducts business
on the Internet, whether it realizes it or not, it becomes an international
company. Regardless of where the transmission originates, a company can be
subject to various state or international laws. We explore some of
the legal issues surrounding this new forum for conducting business.
Reading Materials
Textbook (optional):
Chapter
Six: Overview (Section 6.01)
Chapter
Six: Electronic Signatures (6.03)
Chapter
Six: Electronic Contracts (pages 6.04)
I. Discussion -
Conducting Business
The class
discussion focuses on e-commerce and corporations establishing a web
presence. There are many fascinating issues such as international implications,
taxation, and delivery. We explore the implications of e-sign as well
as some state digital signature laws. To explore e-business/e-commerce
issues we look at the following companies :
Amazon , McAfee , Hillenbrand Industries , Dell Computers
Handout Materials PowerPoint Presentation
Week 8 : First
Amendment, Blogging, Digital Discovery and Amended Federal Rules, Data
Retention, Digital Security, Encryption.
Theme
of Lecture
I. First Amendment and Blogging
The First Amendment states "Congress
shall make no laws...abridging the freedom of speech or the press..." Free
speech includes three complementary yet distinct concepts: what is said, who
says it, and how it is said or what medium is used for the expression. New
technology and the Internet may very well change the nature of free speech in
terms of what is said and by whom. As a relatively new and unique medium, the
Internet raises complicated questions such as: is cyberspace a public or private
forum and does it matter whether or not someone is surfing the net in the
privacy of their home or office?
What is blogging and has the law shaped blogs or are blogs shaping the
law?
II Digital Discovery, Data Retention,
Digital Security and Encryption
With the advent of federal
digital discovery rules, litigators need to be reasonably versed in the
technology. Most documents requested for discovery during litigation are
digital. Companies without a data retention program might have to provide an
opposing party with terabytes of information, which the opposing party could
electronically index and search. With dozens of statutory customer data
security requirements and several high profile lawsuits, corporate data
security is no longer a luxury to be ignored.
Reading
Materials
Cases:
Pension
Committee(skim - read facts and judge's commentary
regarding digital discover obligations)
Comcast (skim - facts for discussion regarding net
neutrality)
McCann v. Harleysville Insurance
Textbook
(optional):
Chapter Three: Internet Security (Sections
3.01-3.02 skim)
Discussion
The First Amendment discussion
focuses on the conflict between free speech and legitimate governmental
interests online. Should individuals have unlimited access to the Internet and
how do we protect minors from harmful content online without encroaching on
First Amendment rights? Even with broad First Amendment rights in the United
States, what other entities are curtailing freedom of expression online?
We discuss the
technology and legal issues surrounding data retention policies, digital
discovery, and digital security. Litigators have used Facebook
and other social networking activities in an effort to discredit a party.
Should Facebook accounts be off limits in lawsuits?
Digital evidence can come from many sources.
Handout
Materials
Week 9 :
Creating a Virtual Company
Theme
of Lecture
This class is devoted to
creating and managing a company with an online presence. We review lessons
learned from prior lectures and create templates, models, and business
plans to be used in private practice.
Reading Materials
Textbook (optional):
Chapter Nine: E-Commerce Insurance (Section 9.03)
Chapter Nine: Know Your Insurance Coverage
(Section 9.03[F])
